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Fashion & Mental Health of “Black” Men: Understanding the Relationship

The relationship between fashion and mental health in “Black” men has garnered attention in recent years. With an increase in the number of men buying expensive clothing, especially in the Hip Hop culture, it is important to understand the reasons behind this trend and how it affects mental health. We’re going to explore why men buy expensive clothing and how it impacts their mental health, as well as check some stats to support the claim.

Why do men buy expensive clothing?

There are various reasons why men buy expensive clothing. One reason is the desire to fit in with their peers and the culture they identify with. In Hip Hop culture, fashion is a way of expressing oneself and showcasing their style. Clothing is seen as a way to assert one’s identity and status. Men who buy expensive clothing often do so to gain respect and admiration from their peers.

Another reason for buying expensive clothing is the belief that it enhances one’s self-esteem and confidence. When a man wears expensive clothing, he feels good about himself and believes that he is perceived as more attractive and successful. This belief may stem from societal norms and expectations that associate material wealth with success and status. However, it is important to note that this belief may be temporary, and the effects on self-esteem may not be long-lasting.

Negative effects on mental health.

Buying expensive clothing can also have a negative impact on a man’s mental health. The pressure to keep up with the latest fashion trends and maintain a certain image can cause anxiety and stress. It can also lead to financial strain, especially if the man is living beyond his means to afford the expensive clothing. This financial pressure can cause depression and feelings of inadequacy, which can have long-lasting effects on mental health.


According to a report by Nielsen, “Black” consumers spent $60 billion on clothing in 2019, with men accounting for a significant portion of this expenditure. The report also found that “Black” consumers are more likely to spend money on high-end fashion brands than other ethnic groups. This suggests that the desire for expensive clothing is not limited to the Hip Hop culture but is prevalent among “Black” consumers in general.

In a study published in the Journal of Consumer Research, researchers found that men who wore luxury clothing were perceived as more competent, confident, and successful than those who did not. However, the study also found that the positive effects on self-esteem were short-lived and did not have a significant impact on long-term mental health.

In conclusion, men buy expensive clothing for various reasons, including the desire to fit in and enhance their self-esteem. However, the pressure to maintain a certain image and keep up with the latest fashion trends can have negative effects on their mental health. It is important for men to prioritize their mental health and not let societal norms and expectations dictate their fashion choices. The statistics and sources discussed in this article highlight the prevalence of this trend and the need for further research on its impact on mental health.


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